I’ve had a lot of fun racing bikes in Australia the past few years. Some great riding and cool events and some truly greats mates made through it.
One thing that is really well done is the race photos, event organisers elsewhere could learn a thing or 2 from how its done.
Photos are free to competitors, they are paid for by the sponsors. I think the sponsors get a great deal from this, just have a scan down these images, they are all plastered with logos and this is how they have been shared on social media. Isnt that a great association for a brand, people out there doing it and having loads of fun then sharing with their riding mates is a very connected way, perfect!
Ian Ganderton 